Footwear brands, including Nike, Adidas ask Trump for tariff exemption

Footwear giants urge Trump to spare shoes from tariffs

Robert Besser
08 May 2025, 19:37 GMT+10

Footwear brands, including Nike, Adidas ask Trump for tariff exemption

Dozens of major footwear companies, including Nike, Adidas, and Skechers, have signed a letter urging U.S. President Donald Trump to exempt shoes from the latest round of reciprocal tariffs
The appeal, organized by the Footwear Distributors & Retailers of America (FDRA), highlights mounting concerns across the industry over rising import costs
Dated April 29, the letter was signed by 76 companies, including Deckers Brands, Capri Holdings, Under Armour, and VF Corp

WASHINGTON, D.C.: Dozens of major footwear companies, including Nike, Adidas, and Skechers, have signed a letter urging U.S. President Donald Trump to exempt shoes from the latest round of reciprocal tariffs.

The appeal, organized by the Footwear Distributors & Retailers of America (FDRA), highlights mounting concerns across the industry over rising import costs. Dated April 29, the letter was signed by 76 companies, including Deckers Brands, Capri Holdings, Under Armour, and VF Corp.

The FDRA noted that footwear is already subject to steep duties—particularly children's shoes, which often carry tariffs of 20 percent, 37.5 percent, or even higher—before accounting for new levies.

"Given the nature of the U.S. footwear industry, American footwear businesses and families face an existential threat from such substantial cost increases. Hundreds of businesses face the prospect of closure," the letter stated.

President Trump's administration imposed sweeping tariffs in early April, including a 145 percent duty on some Chinese imports. The broader trade policy has triggered warnings from companies and uncertainty across retail sectors.

Adidas, despite posting strong first-quarter results, declined to raise its 2025 financial forecasts due to tariff risks. Skechers also withdrew its annual guidance, citing unpredictability in U.S. trade policy.

China's Commerce Ministry said it was evaluating Washington's offer to hold talks over the new tariffs.

The FDRA letter called for "a more targeted approach, focused on strategic items rather than basic consumer goods."

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