BEIJING, March 29 (Xinhua) -- Peking Duck, a representative cuisine of Beijing, has won popularity across the world for its golden, crispy skin and juicy, flavorful meat. Set up by Yang Quanren in 1864 in Beijing, "Quanjude", a time-honored brand for Peking duck, has become a must-go for visitors from both home and abroad. In 2008, Quanjude's craft of making Peking Duck was listed in the second batch of national intangible cultural heritages.

The cooking craft of Peking Duck, which has been passed down for seven generations in Quanjude, is mainly used in two steps, preparation and roasting. To ensure the quality of its duck, Quanjude only chooses a type of local ducks which are fed and raised in a special way so that the proportion of the fat in the duck meat is strictly under control. During the roasting procedure, Quanjude uses wood from hard fruit trees and open fire to get a better taste. Meanwhile, the chef will also use a long stick to turn and move the duck from time to time according to his experience, making sure the duck is heated evenly.

Wu Yubo, born in 1957, a Master of Chinese Cuisine, is the technical director of Quanjude and also one of the six-generation inheritors for the national intangible cultural heritage. Wu was enrolled into the company in 1976 after graduation. Fascinated by the beautifully crafted works of making Peking ducks in Quanjude, Wu learned the skills successively from senior chefs, and gradually formed his own style. Now, he is making great efforts in the training of young chefs, in a hope to pass down the culture of Quanjude and the technique of making authentic Peking Ducks.

While cherishing the heritage and tradition, Quanjude also keeps on innovating to embrace the future. In a way to attract young people, Quanjude has not only created a youthful brand image but also tried to bring itself into the daily life of the younger generation through online promotions and cultural creative products.

Being a "name card" of Chinese food, Quanjude has also served foreign leaders and tourists during various international events and occasions such as the Olympic Games, bringing the culture of traditional Chinese cuisine to the whole world.