"Most important night of my professional life", Ben Affleck's directorial 'Air' premiers at SXSW

ANI
19 Mar 2023, 15:33 GMT+10

Washington [US], March 19 (ANI): Ben Affleck screened the world premiere of his new directorial venture 'Air' at South by Southwest Film and TV Festival (SXSW) in Austin on Saturday and expressed how much he wanted his Amazon Studios project to succeed.

"Tonight is the most important night of my professional life," Affleck declared from the stage, amid making some self-deprecating references to previous projects which were not widely popular. "This is an optimistic, hopeful movie about people. So I can't hide behind being an auteur - [as if to say] 'you don't need to understand my movie.' I really hope you like it ... So no pressure, but it's all on you.", reported The Hollywood Reporter, a US-based media company.

Affleck directed and co-stars in 'Air', a biographical drama which chronicles Nike's revolutionary creation of the Air Jordan shoeline. Judging by the premiere audience's reaction, Affleck need not be worried about its reception - the film and its cast received a rapturous ovation.

'Air' stars Matt Damon as the Nike executive who signed Michael Jordan to his first sneaker deal. Affleck plays the role of Nike CEO Phil Knight, and the film also stars Viola Davis, Jason Bateman, Marlon Wayans, Chris Tucker and Chris Messina.

Affleck said he showed the film to the real Phil Knight, "and halfway through I realized that might have been a gigantic mistake" given how the film somewhat satirizes the Nike co-founder. "But people like to make fun of the boss, that's part of workplace culture," he said. "I've been known to appear in an occasional meme."'Air' will mark the first film from Amazon to be released in theatres without a simultaneous release on Prime Video. The film will hit the theatres on April 5. (ANI)

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Hong Kong Herald.

More Information

null in null

China

Section

Dalai Lama to address Buddhist conference, reveal succession plan

DHARAMSHALA, India: The Dalai Lama is set to address a significant three-day conference of Buddhist leaders this week, coinciding with...

Beijing crowds cheer AI-powered robots over real soccer players

BEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...

COVID-19 source still unknown, says WHO panel

]LONDON, U.K.: A World Health Organization (WHO) expert group investigating the origins of the COVID-19 pandemic released its final...

China: Building a 'Patriots Only' Hong Kong

(New York) - China's government has erased Hong Kong's freedoms since imposing the draconian National Security Law on June 30, 2020,...

"All his devotees desire to see him healthy": Kiren Rijiju attends Dalai Lama's birthday eve celebrations in Dharamshala

Dharamshala (Himachal Pradesh) [India], July 5 (ANI): As Tibetans around the world prepare to celebrate the 90th birthday of the 14th...

Hainan emerges as China's premier international medical tourism destination

HAIKOU, July 5 (Xinhua) -- Nestled in the coastal town of Boao in south China's Hainan Province, the Boao Lecheng International Medical...

Business

Section